VOL II: WIND SUITS
STANDARD
We as humans all have some sense,understanding and steadfast standards that we hold
ourselves and others to. Whether those standards are moral or societal, ideologies of
what is ‘right’ and ‘wrong’ are implemented in us from a young age and bury themselves
in our subconscious
The idea of normality is placed as the ‘standard’ of living, which can be dependent on the society itself, but serves the same purpose: to enforce an idea of what is universally acceptable. These standards are fixed boxes
that seek to ‘other’ and separate people
We believe that boxes are meant to be thought outside of.
We believe that they’re meant to be challenged, questioned and ultimately broken.
Having a sense of identity is vital for us as humans. Whether this identity is expressed through culture, race or gender, it works to give people a sense of ‘self’ and an overarching, homogeneous ‘human’ identity
An expression of self is a powerful tool.
Windsuits that are built to blur the lines of what is ‘normal’ as it works to subvert the status quo. We believe that individuality is beautiful and can still be found and recognised in
community
These fluid and breathable windsuits are made for all; a sandy two-piece jacket and trousers created for optimum comfort and a canvas for people to define their own ‘standard’. We do not believe in the concept of rigid ‘normality’: with this volume, we challenge you to see the world in its duality.
Something smart and beautiful, yet stupid and ugly in all its complexity
direction.......REGINA BAKEEVA
writer..........GABRIELLA NKOM
GRISHA IVLEV& ANASTASIA MAKHORKINA& KIRILL GARDER